Demographics Now is an easy to use online database that allows you to analyze the demographic data and market potential of any area in the United States. The Miami-Dade Public Library System library is limited to 67 counties in the state of Florida. You can craft population reports by gender, income, marital status, education, consumer expenditures, and more. The information you obtain can be used to evaluate key performance indicators of a targeted economic region and assist in creating or improving business and marketing plans. You can also gain insight into the buying behaviors of a specific area, learning how much consumers spend on dry cleaning and vehicle repair or restaurants and hair care. One can create a demographic report on a single area or compare multiple locations. The results can be viewed immediately, saved as a PDF copy, or emailed to you for further use.
Questions to explore with Demographics Now:
1: How many states can you search in the Miami Dade Public Library’s version of Demographics Now? How many counties?
· Read the description of the database (above).
Answer: One= Florida. All =67.
2: How much did the average household spend on pet supplies in the zip code 33134 in 2010?
· Click on “Get Started” and select “Zip Code” and click on Continue. Choose 331 and click on Continue. Choose 33134 and click on Continue. Select “Summary” and choose “Consumer Expenditure”. Scroll down to pet supplies in the first column. The first column is for 2010.
Answer: $343.66
3: What is the average Fall 2010 estimate of household income in Broward? Miami-Dade?
· Click on “Get Started” then Select “Florida” and choose two counties “Broward” and “Miami Dade” and click on “Complete”. Choose “Comparison” and “Income” and click on “View Selected Report.” Scroll down to the Average Household Income.
Answer: Broward $75,423 and Miami-Dade: $67,157
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